bluebottle was engaged by valued client Elecflight to deliver a fully integrated lighting control solution for Dan Murphy’s new flagship Prahran store—marking over 70 years at this iconic location. Designed as a modern retail experience while honouring its history, the store required a system that could adapt seamlessly to its daily operations.
Using a complete Philips Dynalite system, our solution integrated directly with the Building Management System (BMS) to automate lighting scenes throughout the day.
These programmed settings support both customer experience and staff efficiency:
— Day: customer-focused, bright and inviting
— Evening: warmer tones for late trading
— Security: operational settings for after-hours
— Cleaning: functional lighting for staff efficiency
Localised control was also critical. bluebottle installed Dynalite PDTS touchscreens at both the front and back of house, each tailored to its environment and specific user requirements. To celebrate the grand reopening, we created a custom scene that set the tone for the stores launch.
Delivered in collaboration with MPA Builders and Elecflight, this project demonstrates how thoughtful lighting control can elevate a retail environment—balancing functionality, brand identity, and ease of use.
